Brand Strategy in a Fragmented Media Landscape
Building durable brand strategy when attention is fragmented across countless channels.
INTRO
Customer attention is more fragmented and switching costs are lower than ever, which means commercial and technology leaders in retail and consumer businesses have less room for a strategy that is merely adequate.
Building durable brand strategy when attention is fragmented across countless channels. Designed for cmos and brand strategy leaders.
01
THE LEARNING JOURNEY
Curriculum
4 modulesOutcomes
- Leaders leave with a brand strategy anchored to durable fundamentals rather than chasing every new channel.
- Perspective drawn from peers working through comparable problems in other organisations.
- A shared vocabulary that makes it easier to bring the thinking back to their own team.